When it comes to planning a cremation, you might have come across the term Pure Cremation. It’s a popular brand offering direct cremation services across the UK, known for its straightforward, no-frills approach to saying goodbye.
But what exactly is Pure Cremation? And how does their service compare to the direct cremation service we offer here at Richards Funeral Services Aberdare?
What Is A Pure Cremation?
Pure Cremation are a British company specialising in direct cremations. Their service is designed to provide an affordable and simple way to arrange a cremation without a traditional funeral ceremony. It usually includes:
- Collection of the deceased
- Cremation without a service or viewing
- Return of ashes to the family
Pure Cremation markets this as a quick, affordable option. Their services are often handled nationally through centralised facilities and processes, but their crematorium is based in Andover.
How Our Direct Cremation Service Differs
While Pure Cremation is a branded service, direct cremation is a general term describing a simple cremation process offered by many providers – including us. Here’s how our service compares:
Service Type
Pure Cremation™: National branded direct cremation provider with crematorium in Andover
Aberdare Direct Cremation: Local, family-run direct cremation service available in Aberdare
Process
Pure Cremation™: Centralised collection and cremation in Andover
Aberdare Direct Cremation: Personal, local collection and cremation in Wales
Customer Support
Pure Cremation™: Primarily phone/email support
Aberdare Direct Cremation: Dedicated, compassionate in-person support
Pricing
Pure Cremation™: Transparent, fixed pricing
Aberdare Direct Cremation: Competitive pricing tailored to your individual needs
Flexibility
Pure Cremation™: Limited options beyond direct cremation
Aberdare Direct Cremation: Option to arrange memorials or ceremonies later
Why Choose Our Local Direct Cremation Service?
Choosing a local provider like Richards Funeral Services Aberdare for direct cremation means:
- Personalised care: We understand local customs and can guide you with compassion.
- Face-to-face support: We’re available to answer questions and assist you in person.
- Transparency and trust: No hidden costs and a clear explanation of every step.
- Flexibility: You can plan a memorial or service at your own pace, separate from the cremation.
Is Direct Cremation The Right Choice For You?
The Environmental Benefits Of Direct Cremation
Choosing direct cremation with us here in Wales can be an even more environmentally friendly option compared to using providers based further away. Because our service operates locally, it involves less travel and transportation, which means fewer emissions overall. By avoiding long-distance transfers and centralised facilities, we help reduce the carbon footprint associated with the cremation process.
Additionally, many crematoriums we work with locally use greener technologies designed to minimise environmental impact. For families who value sustainability, selecting a local direct cremation service offers a meaningful way to honour a loved one while making a positive difference for the environment.
What Happens To The Ashes After A Direct Cremation?
Once the cremation is complete, the ashes are carefully collected and returned to the family in a simple container or urn. From there, families have several options. Some choose to keep the ashes at home in a special urn or keepsake, while others prefer to scatter the ashes in a meaningful location such as a favourite park, garden, or at sea, following local regulations.
Another option is to inter the ashes in a cemetery or memorial garden. Alternatively, many families decide to incorporate the ashes into a memorial service or celebration of life held at a later date. The flexibility offered by direct cremation allows families to say their final goodbye on their own terms and in their own time.


